One of the fun benefits of working at the library is that Carla, our selection librarian, puts many of the advance reader copies she receives down in our staff room for employees to read and share. I make a pretty regular visit to the book shelves because if it great fun to read books before they are available to the public, they are often the books that the publishers are really pushing, many times the writers are going to be on book tour, and best of all, the books are free. Because they are advance reader copies, they often have typos so we are not allowed to add them to the collection, so, best of all, they are free!
Recently I picked up a book called Predictably Irrational by Dan Arielly. It's a great book for anyone that is into consumer behavior, marketing, or that just likes to read about how people think. The basic premise of the book is that humans are often very irrational but that they often they they are making rational decisions based on past history. Great book, quick read, fascinating.